Marketing professionals attended “Audio, Branding & Beyond: Your Next Campaign Playbook,” an event hosted by 89.7 Bay and headlined by international radio consultant Nik Goodman on the 25th of September.
The session kicked off with a compelling keynote from Goodman, who explored how brands can harness the power of sound to drive measurable, impactful results. Following this, a panel discussion featuring local industry experts examined the growing role of radio in Malta’s marketing mix, shedding light on its effectiveness in reaching and engaging audiences.
Attendees also enjoyed an exclusive behind-the-scenes look at 89.7 Bay, Malta’s No.1 Hit Music Station, learning about innovative ways the station connects with listeners daily. The event also showcased unique advertising packages designed to help brands maximize the impact of their campaigns through audio.
The event attracted a strong turnout of marketers, business owners, and agency professionals alike.
Station Manager at 89.7 Bay, Sean Coleman, said: “Hosting Nik Goodman in Malta is a milestone for us and for the industry. The turnout and engagement confirmed the growing appetite for smarter, results-driven campaigns that use audio to its full potential. We’re excited about what’s next and look forward to working closely with brands to create something truly special.”
