On Wednesday 17th January, 89.7 Bay announced the launch of its new Making Malta Green & Clean campaign. This nationwide campaign aims to urge the population to take action to make Malta a cleaner and greener place.
The main pillars of the MMGC campaign are: Littering; Dog Fouling; Recycling and; Waste Separation. Multiple efforts will be made throughout this campaign to increase awareness on these issues and encourage the population to make Malta Greener and Cleaner together.
Research shows that tackling environmental crime such as street litter, fly tipping, dog fouling and graffiti is not just about enforcement. We also need to encourage and educate everyone to do the right thing and 'do their bit' to make Malta cleaner and greener, which is what MMGC will strive to achieve.
At the press conference, Mr. Kevin DeCesare, Director of 89.7 Bay stated: “Making Malta Green and Clean will encourage people to love where they live - and to take pride in their street, town or village by keeping it clean and tidy. Our multi-media campaign will be heavily promoted on radio, in newspapers and online - urging residents, community groups, schools and businesses to take action to make their neighbourhoods cleaner and greener places to live and visit.”
Owned and operated by Malta’s leading entertainment company, Eden Leisure Group and with the largest percentage of radio listeners on the island and almost 1,000,000 Facebook fans, 89.7 Bay has the reach to make a difference and clean up the Maltese environment. As part of this campaign, an informational website has been set up: www.mmgc.com.mt informing website visitors how they can make a difference and urging them to get involved.
This campaign is organised with the support of: GSD Marketing Ltd; Cleansing Services Directorate; Ministry for Tourism; InterContinental Malta; Eden Leisure Group; Wasteserv; Ministry for the Environment, Sustainable Development & Climate Change; KSU.
Visit www.mmgc.com.mt to find out more on how to make Malta a greener and cleaner place.