The latest Broadcasting Authority Survey audience figures have confirmed that the Bay Network leads way for radio listenership in Malta. With outstanding performances in radio’s most competitive time slots and sustained growth in digital listening, the findings showcase the unmatched reach and influence of both 89.7 Bay and Bay Easy.
Jamie & Taryn on Bay Breakfast are officially Malta’s favourite radio show across all age groups, reaching 122,000 cumulative daily listeners from 6am to 10am, cementing their status as the nation’s No.1 morning show. Ryan & Gail have been recognised as Malta’s No.1 drive show, engaging 75,000 cumulative daily listeners between 3pm and 7pm – delivering one of the strongest afternoon audiences in the country overall.
89.7 Bay remains Malta’s No.1 Hit Music Station, leading the crucial 12–50 age category as the home of the latest hits and Malta’s biggest stars. Together, 89.7 Bay and Bay Easy 100.2 reach 50,000 unique daily listeners, reinforcing The Bay Network as Malta’s most powerful and effective audio advertising platform across age demographics.
Sean Coleman, Station Manager of 89.7 Bay and Bay Easy said: “These results are a testament to the efforts of our on-air stars and incredible content teams. It’s particularly pleasing to see Jamie and Taryn on Bay Breakfast out in front on Malta’s Number 1 Hit Music Station, as well as Ryan and Gail proving Bay has the number one soundtrack to survive the commute home! Equally, As Bay Easy 100.2 continues to evolve into 2026 as Malta’s grown-up place to relax with an incredibly strong lineup, starting with Bay Easy Breakfast with Kurt Galea – the entire Bay Network delivers unrivalled audiences on air and online”.
The survey also highlights a significant shift in listening behaviour: DAB+ usage is accelerating, with 4 out of 5 digital listeners choosing a Bay Network brand.
As listening habits evolve, the Bay Network continues to drive digital innovation, programming that resonates with Maltese audiences and clear, well-defined brands offering measurable results for key partners and advertisers.
